Central Telegraph

The Central Telegraph in Moscow reemerges, changing its essence and acquiring a different functionality while preserving its historic image.
Developing an identity for apartments in the iconic building in downtown Moscow required a novel approach.
We crafted an understated, minimalist and refined identity referencing the main symbol of the Telegraph, its clock.
Apart from the logo and corporate identity, we produced a design for the construction site: a banner showing the historic transformation of the Telegraph; an exhibition in partnership with the Lumiere Gallery; a presentation and a video about the project for the sales office.