How to design a TV channel’s identity as if it were a patisserie where young girls get the most delicious and beautiful candies and cakes? Only with love.
The CTC Love team came to UtterDesign with this idea and a lovely character, the Hare, that had to become the face of the channel. With huge enthusiasm, we created a new logo and design system of identity elements for all illustrations. We created the world around the Hare, as well TV intros, a briefcase of corporate documents, and corporate identity guidelines.
The logo won Gold at the Promaxbda Europe Awards 2018 in the category Chanel Logo Design across Multiple Media.
It’s also a German Design Award Winner 2020 in the category Excellent Communications Design/Brand Identity