Future crew

A centre for breakthrough innovation emerged within the rapidly growing MTS ecosystem and needed its own brand identity.
The Future Crew team creates real groundbreaking technologies and products that never existed. It’s a story of probabilities: a photon may or may not appear at a particular point, or, more likely, it may or may not appear at another point, not where you expect to see it.
The brand identity is built on this idea, which is a reference to quantum electrodynamics.
Each letter of the logo can be represented in four ways, letting the client create a large number of styles. This technique represents research, realisation and working on multiple projects. The colour scheme and imagery support the technological, futuristic and ultra-modern appearance of the brand.