Brand Identity

Heed Capital

Heed is a foundation for ambitious innovators solving global challenges in a smart and sustainable way. It’s a venture capital fund based in San Francisco, California, that catalyses sustainable innovations at scale. A new logotype and visual attributes reveal the brand’s philosophy and bring together a modern, approachable, and memorable visual identity.
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Brand Identity

  • Sergey Tsarkov
  • Varvara Tsarkova
  • Rita Akimova