HPA

The National Advertising Alliance, a key player in the Russian media advertising market, aims to ensure effective monetisation of the advertising inventory of TV channels and online platforms, while balancing the interests of broadcasters, advertisers and other industry participants.
Time in advertising inventory is a key product for the NAA. Time is visualised through hours, minutes and seconds. The three letters in the abbreviation helped us to find an idea for the new brand identity. The logo, its visual embodiment, directly conveys the essence of the brand.