Sestritsa

SESTRITSA is a mineral water from Mari-El, a brand with a ten-year history. It needed rebranding to make its identity more relevant and easier to use in packaging and materials.
We developed a creative idea of identity based on a Mari pattern. We created a new key image of the brand hero, Sestritsa, and its variations to differentiate the flavours in the range.
The visual identity highlights the brand on the shelf and can be conveniently used in digital formats.