MTS Live is a platform for selling tickets to events, MTS venues and online concerts.
The new identity design draws on a simple insight: people who often attend concerts, performances and exhibitions make plans, buy tickets in advance and check a box in their mind: ‘I was there!’ The tick symbol resembles the L, the first letter of ‘Live’.
The new communication style is characterised by bright poster looks, an integral part of concert culture. The graphic solutions for communication materials come from the distinctiveness the sign.
