IRTEYA

MTS was about to launch its own production of 5G base stations, and the new brand needed an identity.
We developed the brand from scratch. First, we came up with the name Irteya. It’s an invented word that resembles Irtysh, the name of a large river in Siberia. The river symbolises data transmission.
The identity pursues the idea of a river and flows into electronics: the unique lettering of the logo is reminiscent of the connections and interconnections on chips and microchips.