What do people do at a cinema when not watching movies? You guessed it: they eat and talk. That’s why BLA BLA Room, a fast-food chain, has done so well. UtterDesign developed the brand from scratch: the name, the identity and the graphic elements. Together, they are a set of versatile tools that can be easily used across the brand touchpoints. The new BLA BLA ROOM identity complements the modern geometric interior design by VOX Architects.