Ingosstrakh

Rebranding for the biggest and oldest insurance company in Russia was an honour and major responsibility for UtterDesign. It required a thorough analysis of the brand strategy and the company challenges. As a result, we developed a new logo and identity elements including a unique corporate font in partnership with the foremost type designers. We also had to develop a comprehensive and easily comprehensible wayfinding system for the 3000 m2 flagship company office. The specially designed range of navigation elements help Ingosstrakh guests, clients and personnel to find their wat around the vast premises.